on candidate appearances in madison

Here's a link to a New York Times video about Chelsea Clinton's campaign appearances:

http://video.on.nytimes.com/?fr_story=35a6ee4507adf31871866bd5d4a3eb8921e1037e

One thing I found particularly interesting is the reporter's comment on how Chelsea's appearances do not garner much attention except in local news coverage. This seems like a valuable approach for a national candidate to connect to people in local communities.

I was not able to attend Chelsea's appearance in Madison this week, but I hear the crowd was much larger than expected. Does this speak to interest in Hillary as a candidate or a "celebrity" factor? Perhaps people are attending to be a part of a significant event in the community.